The Superlife Co’s Idea
Our Founder: Valerie Chai
Often, many are tempted to compromise on values and deliver substandard goods especially when times are bad. However, for our founder, Valerie Chai, she believes the key to success is the commitment to values of delivering quality products and services. Although Valerie’s decision to stand by her values almost crippled her health due to stress, that experience forced her to put her health as a priority. She was forced to go on a retreat for close to half a year to get her health back on track. That is when she realised that once she started focusing on her mind and diet, she found liberation from all her health issues. This spurred her decision to do the same for others.
This led to the start of Superlife Co., which focuses on healthy tasty food that are high in protein, fat and fiber (HFFP) to inspire people to take charge of their lives, starting with their health. Subsequently, she found that apart from becoming healthier, her HFFP diet routine consisting of cacao powder and quinoa meals has helped to activate her metabolic cells to burn fats and calories at a faster rate. On top of that, it is a sustainable diet routine where you lose weight and do not gain it back, unlike many other weight loss solutions out there. Quinoa and cacao are extremely high in soluble fibre, which helps to lose belly fats, reduce calories intake and aid in digestion. Cacao is also high in fat so it helps to digest food slowly, curb appetite and keep you full for a longer time. She has since helped many commit to this diet routine which has in turn helped them to stay lean, be more confident and become healthier
She can understand why people generally cannot stick to a healthier diet as there is a lack of healthy food that are tasty and convenient and vice versa. Eating healthy does not just build up your health but also boost one’s confidence as the result of healthy eating and active lifestyle is a fitter, leaner body with clear skin.
The company has since added more offerings to create a more holistic solution, including working with different providers for core training that supplement the detox food for weight loss and clear skin.
Instant Quinoa Soup – First In The World
Among the many products that we have created, we are proud to say we are the first company that created quinoa in soup series that cooks in a minute with NO preservatives, MSG and additives.
Bridging the gap between tasty, convenience and healthy food, we developed a series of tasty asian flavour food that is 1.5 times higher in protein and fiber than your normal meal. It helps to improve your appearance (both in body shape and complexion), improve memory, aids in kid’s growth and development and is a perfect hangover remedy.
Our goal is to disrupt the industry by replacing unhealthy instant meals and providing a more convenient option than healthy meal prep and food delivery services.
The end goal of Superlife Co. is to present consumers with food that is brimming with pride and endless goodness, in terms of taste, nutrition and convinence.
Superlife Co’s Vision and Mission
Superlife Co’s vision is to be the leading company in creating sustainable solutions for people to stay slim, be healthy and be confident.
Superlife Co’s mission is to instill confidence in women by making them healthier, slimmer and stronger through our development of food and snacks that are high in quality fibre, fat and protein that is supplemented with core training workouts and to provide holistic solutions that support communities and protect the planet
We focus on 3 main things: Quality, Convenience and Health Benefits.
Superlife Co’s Values
- Genuine in what we say and deliver
- Integrity with commitment to quality, consistency and trustworthiness with no compromise
- Nurturing by educating, growing and learning together
Superlife Co’s Team
Founded and supported by the people behind various F&B startups including Harvst, Daily Roast and KOI Franchise in Thailand, we are bringing Superlife Co to another level by using proprietary manufacturing technology that preserves all the good things like nutrients and taste without the bad things like preservatives, MSG and additives.