Superlife Co.’s First Anniversary as a Quinoa Company

Hey Superfriends!

Last Sunday, the 19th of November 2017, was our very FIRST Anniversary as an All Quinoa Company.

Last year, we decided to make the bold decision to change our entire company vision.
After seeing rising numbers of people suffering from diabetes in Singapore, we realised that there is a massive need to refocus our efforts to promoting solely Quinoa -a food known to prevent Diabetes and aid those who already suffer from it.

Valerie, Superlife Co.’s CEO, has a personal connection to this cause as she watched her late Grandmother struggle with diabetes when she was growing up, and she herself has a high risk of developing it. Knowing that diet is a big part of preventing and curing diseases, we feel that it is necessary to educate the citizens of Singapore about Quinoa and its nutritional benefits.

Quinoa is one of the few foods that not only gives you long term health benefits, but also allows you to feel an instant positive change in your body. After eating quinoa you will feel lighter and less bloated, as if you’ve gone through a detox. This is why we always tell people that after a long weekend of binge-eating and binge-drinking, it is good to eat some quinoa to detoxify and cleanse your body, preparing you for another weekend of cheat meals!

As a company, we believe in the power of balance. Just because we eat Quinoa, does not mean that we do not indulge in other foods like char kway teow, fried chicken and pizza. We do! But all in moderation. We live our lives by the 80-20 rule; we eat good-for-you foods 80% of the time, and indulgent, not-so-healthy foods 20% of the time. After all, life is short, you shouldn’t deprive yourself completely of things (foods) that you love 😉

This is the mindset that we want to teach people.

Ever since we launched as an All Quinoa Company last year, we have accomplished so much and are ever so proud!
We have thrown lots of events and workshops, we have started a Quinoa community through our Facebook group “Quinoa Food Share”, we have launched many new products and have learnt a ton along the way.

Of course, we could not have done any of this without your constant love and support for our company. Our Superfriends, you are our superstars! For this, we thank you very much for always pushing us on and believing in us. We still have a long road ahead of us and many exciting plans for future, so we hope that you stick around and grow with us as a part of our Super family 🙂

Much love,
The Superlife Co. Team